We are now living in the age of information. Everything we need to know is now available to us with the swipe of a finger or the touch of a button.
Just a few short decades ago, people would find products or services by flipping through the yellow pages or taking a few moments to recall the name of the last company they used. If they still couldn’t find what they wanted, they may have even called a friend to ask for a personal recommendation.
Now, those days are over. People do their own research using the internet. With just a quick query in Google, all of the information they need is right there in front of their eyes.
Consumers trust Google to bring them the information they want. In fact, we trust Google so much that over 60% of search traffic goes to one of the first three listings on the search results page.
If a client is looking for the product or service offered by your business, do you show up in the top three results? If not, you are losing out on a huge amount of business. If you’re not even on the first page, you can forget about people being able to find your website.
How does Google decide which websites are displayed first? These aren’t hand-picked. They are chosen mathematically through Googles search algorithm.
SEO, or Search Engine Optimization, is the process of making sure that your website looks favorable to Google.
- If Google doesn’t understand what your website is about, you won’t show up for the correct search terms.
- If Google doesn’t think your site is important, you might not even get on the first page.
SEO will allow us to tell Google what your website is about. We’ll demonstrate that your website is important. How do we do this? We have a three prong approach to SEO.
- We make sure google can understand your website.
Sometimes, there are elements of your website that makes sense to readers, but not to google. Let’s say an Italian restaurant posts an image of their menu. Google might not be able to tell what is contained in the image. While the restaurant may sell many different types of pizzas, pastas, and pastries, as far as google is concerned none of these phrases have anything to do with the website. This is just one of many ways that your website content can get lost in translation, and we’ll fix every instance.
- We make sure that your website is phrased correctly.
We are able to use web analytics tools to find out exactly what people are typing into Google. Ensuring that your web content matches these queries is essential to getting you ranked. For example, let’s say that your website says “We carry everything you need for camping in California this year.” If people are searching for “where to buy sleeping bags in San Jose,” they will never find your site because the phrase “sleeping bags” doesn’t appear.
- We develop a backlink profile for your website.
If there are dozens of companies all targeting the same search terms, how does Google know which website is best? Generally, it’s the number and quality of backlinks pointing to your website. If one of those businesses was featured on a popular website such as Wikipedia or CNN, Google will assume that is the most popular website and improve it’s ranking. We are able to ensure your website is link to from popular websites all over the internet, improving your ranking.
To put it simply, we help bring your website to the top of the Google search results for important queries related to your business. Here at San Jose SEO services, we’ve been promoting our own businesses online for many years. Our unique expertise is exactly what your company needs to bring in more customers.